Today's challenge is to WRITE that blog post for your target audience that you planned out yesterday.
Yesterday's challenge was huge, so I've broken it into 2 steps, to give you more time over it. Otherwise you'll be tempted to simply read these posts and not do them ;-)
After you've written this signature post, I want you to review the last two challenges on blogging, and then edit and improve it. You might consider having others read and critique it before the final editing, as you do your books. Would it move them to buy your books?
Once, when our children were teenagers, my husband and I went away overnight. We arrived back late the next evening, when the girls were all in bed. Walking from the garage into the kitchen, I steeled myself for the mess I expected to see. Instead, the kitchen was sparkling clean, the dishes all washed and put away, not a thing out of place. I was thrilled. We tiptoed down the hall to our bedroom, smiling - and what a shock! Passing the living and family rooms we saw books and shoes, newspapers and hair combs, throw pillows on the floor, empty glasses on the coffee tables...
The next morning I asked my daughters why they tidied the kitchen so beautifully and left the rest of the house so messy. "Well, mom," my eldest said, "we knew you'd be coming in through the kitchen, and you've always told us,first impressions count!"
Consider this blog post you're writing to be your "first impression" post. Put it on your website and leave it in a prominent position for at least a month. If you feel you must blog regularly, don't put it on your blog, but on another page of your website where it will stay front and center. Tweet it and FB it, Google+ it, put it on your Goodreads blog. Then step back, do other things, let people find it. (Respond to comments on it, of course.)
A good resource for ways of promoting your blog posts, which gives another point of view of blogging, can be found at: http://onehourprofessor.com/how-to-get-your-content-seen/