September 16: the sixteenth day of InSeMaMo
Today's challenge is to find the influencers in your field and get to know them. Or, more importantly, let them get to know you.
Who are the influencers in your field? Well, since we are all writers, they are book bloggers, book reviewers, well-known authors who write in your genre, experts in your field - basically, anyone directly related to your field or genre, who already has a large following.
Step 1: Find 5-10 influential online people who blog about your subject or review books in your genre. Google Amazon top reviewers and check each one that reviews books in your genre - does he/she have a site? Check out authors who write about what you write about- do they have a blog? For a short list of blogs that review books, go here.
Step 2: Get known. Comment on their blogs, with your website URL. Regularly. Your host will get to know you.
(If you don't know what to say, reread my post on day 7, with advice on commenting on blog posts here.)
Step 3. Eventually, when you have been a regular participant in the discussions following their posts for a while, contact the site host and offer a guest blog that his/her readers will find interesting. By now you know the topics on this blog, and the readers it attracts, so you should be able to suggest a post that would attract these readers. And the host has come to know you through your comments, which gives you a big edge over people who ask to guest blog without getting to know him/her by reading and contributing to the posts.
Later on, when you guest post, leave your book and Amazon author central URLs, as well as your website. (Make sure your author central page tells people how to get to your website & has your blog feed on it.)
When a high-traffic site has a link to your website, that's great for your SEO.