Today's challenge is to transform special days into a marketing tool.
Throughout the year, we all celebrate special days. How can you tap into the shared sentiment of those days to promote your book? Let me give you a few examples.
- Thanksgiving - can you tweet a quote from one of your books about gratitude or feeling thankful? Can you turn that quote into a picture and put it on FB? Can you write a post on the theme of gratitude, and somehow bring in the example from your book?
- Christmas - the theme of gifts from the heart, family getting together, faith. How can you relate those to your book?
- Valentine's Day - love and relationships. My science fiction book is about gender and relationships - albeit among aliens - but I'm sure I can find a quote in it that I can use in a post on Valentine's Day.
- Your birthday - what happens online on your birthday? Social media sites like FB and LI let everyone know it's your birthday, that's what! So what if you have news about your next book up on your FB page on the morning of your birthday, when they all come to wish you a happy one? Check out my FaceBook page tomorrow morning, September 10th, to see what I've been planning. https://www.facebook.com/janeann.mclachlan
List the special days coming up, and ways you can tap into the emotional triggers those holidays evoke in your readers and link them to your books. Can you plan a book launch, blog book hop, book sale, giveaway or contest, etc. for your upcoming birthday?