Today's challenge is to add keywords to your website.
Keywords are so essential to online marketing we're going to discuss them over several challenges. Picture Hansel and Gretel, leaving a trail of bread crumbs through the woods. Keywords are the bread crumbs you scatter online to lead readers to your books & ebooks.
But which keywords will lead your readers to you? There are two kinds of readers - those who have heard of you or heard about one of your books and are looking for you (or it) specifically, and those who are looking for a book to read in the genre or on the topic you write about.
Your important keywords are, therefore, your name and the titles of your books. For fiction writers, the genre(s) of your books and words like fiction, novel, ebook, online books, books for-- (children, women, teens, etc) For non-fiction authors, the topics you write about and words associated with them. You can use Google Adwords to do a search for keywords, but essentially you're looking for the words you might type into google if you were searching for that kind of book.
Now, where do you put these keywords? Since the main function of an author's website is to help visitors find you and encourage them to buy your books and ebooks by getting to know you and your writing style, lets start there. Here are the places on your website keywords should be in order to be found by search engines:
- Your site's headers (Tom Smith, fantasy author)
- Titles and sub-titles wherever appropriate
- Spread throughout your site in the content (use those words as often as possible in context. When it makes sense to do so, bold or underline them)
- Your photos (every picture on your site, including your book covers, will allow you to type in "alt text"- words that describe the picture. Type in the book's title, author name, and genre - eg, Fairy Wings by Tom Smith, fantasy ebook novel. Or if it's a picture of you: Tom Smith, fantasy fiction author.)
- Add them to the tags section of each post on your blog (as long as they're relevant to the post topic.)
Bread crumbs, bread crumbs everywhere!
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