Today's challenge is to...
Now that you have your marketing plan in place, and you're regularly spending an hour or so a day on the ongoing marketing mediums you've chosen to focus on, it's time to get back to the reason you started all this in the first place - to write!
The most important thing you can do to market your book? Write the next one! And the one after that!
This IS a marketing move, because you don't know when something that strikes a chord with you will also strike a chord with your public. F. Scott Fitzgerald's favorite of his books was not The Great Gatsby - way and above his most successful and popular book - it was Tender Is The Night. But anyone who likes Gatsby, wants to read his other novels, too.
Not only will you gain new readers with each book you write - readers who will go looking for your other books - but Amazon's logarithms pick up authors with multiple books over authors with only one or two, to recommend.
You can maximize the marketing power of multiple books (how's that for alliteration?) by writing a series. This applies to non-fiction as well as fiction. Once a non-fiction author becomes known as having an expertize in a subject, people are more likely to read his/her next book on that subject. There are many examples of non-fiction authors who have written a series of books on personal finances, health and nutrition, business, you name it.
As for fiction authors, the examples of trilogies and series are too numerous to even start. So instead, here's a list of 6 characteristics of a successful series:
1. The same unusual/unique characters appear in each story.
2. The same protagonist AND antagonist oppose each other in each book, though minor characters change.
3. The setting or location is unusual and repeated in each book so readers come to know and love it.
4. The protagonist has a crucial goal or need that unfolds and develops throughout the series. This creates a story arc for the entire series.
5. Each story presents a new crisis which the hero has to resolve in that book, but the larger crises builds throughout the series, to be resolved in the last book..
Some series don't have an overarching goal or crisis other than the consistent protagonist, who is finally defeated in the last story and others have different antagonists in each story, but the best series have both a story arc for each book AND a story arc for the entire series.
Challenge: How can you turn your book, whether fiction or non-fiction, into a series in order to build on the momentum you have started?
CONGRATULATIONS! You've completed 30 days of InSeMaMo!