Jane Ann McLachlan
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Free Giveaways - An Experiment in Publishing

2/27/2014

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science fiction novel Walls of Wind
As part of my experiment in publishing - Walls of Wind: Part I is free on Amazon for three days: February 27 & 28, and March 1st. This will co-ordinate with the complete trilogy going up on Amazon on March 1st (or as soon after as possible.)

This post is month three of my Experiment in Publishing series, where I will be reporting on my progress this year in both traditional publishing and self-publishing. Read more about this experiment I began in January, here.
Science fiction novel Walls of Winf Part III
SELF-PUBLISHING MODEL: 
Part III of the WoW trilogy (fun acronym, eh?) went up on Amazon mid-February. Then the typeset copy came to me for a final editing before it went to the print shop. I now have 12 reviews up on Amazon of WoW I and 1 of WoW II. 20-25 reviews are needed for many promos, way more to make a dent in Amazon's rating system, but every review counts and I'm grateful to every person who wrote one. On Feb. 20, I picked up my copies of the print book. 

Science fiction novel Walls of Wind
Thanks Marija, my cover artist at ExpertSubjects!

speaking in Florida about Connections
TRADITIONAL PUBLISHING MODEL:
No word yet from my agent about the publisher who is interested in The Sorrow Stone, or the other publishing houses she sent it to. Patience, patience, patience. I have, however, been giving a number of talks about crafting short stories and about my t/p book, Connections, which is selling very well. Several people who bought Connections have bought WoW, even though they don't read sci-fi, because they like my writing. When my historical fiction novel Sorrow Stone comes out, I expect the two books will be selling each other, because hist-fic is more accessible to mainstream readers than sci-fi is.

TWO MONTH RESULTS

Timing:
There's no comparison between the speed of self-publishing and the delay of traditional publishing. In defense of t/p, there are advantages to slow. In the race between the hare and the turtle, the turtle won because the hare slacked off. Instant gratification is more than tempting, it's addictive. But it takes years to develop your skill to the point where you can write a story worth reading; it takes months even then to edit and re-edit and edit again a story till it's ready. The t/p model FORCES you to do this; the s/p model tempts you not to.
Here is an excellent post on t/p versus s/p on timing:
http://kriswrites.com/2012/06/13/the-business-rusch-hurry-up-wait/

Personal Satisfaction: It was very satisfying to have a NY agent give her stamp of approval on my writing by signing me on, and it will be equally satisfying to have a publisher buy my manuscript. More so than publishing my own book? Yes. But the bottom line, the satisfaction that trumps all others, is having my book read and enjoyed by readers. Thanks to self-publishing, people are already  reading my book and apparently enjoying it. That is pretty cool!

Here is a good post about t/p versus s/p in terms of satisfaction that you might find interesting: http://tobyneal.net/2014/02/13/is-indie-publishing-worth-it-would-i-do-it-again-a-tell-all/

The sheer joy of holding in my hands this book, Walls of Wind, which I love beyond anything else I've written, was indescribable. Then I found an error in one paragraph right in the middle. The only editing oversight in the book. In the midst of beating myself up soundly, I noticed in a currently popular novel I'm reading published by Penguin, that the protagonist says her daughter is 18 on one page, then several paragraphs later, in the same scene, refers to this same daughter as being 17. I immediately felt better. It happens in every book, t/p or s/p. If the editors at Penguin can miss a slip or two, so can I. But I would be even happier if I hadn't. The upside to ebooks, is that I can correct it immediately, which I have.

Financial Gain: While my s/p ebooks are selling better than last month, likely because I have some good reviews and three ebooks rather than one on Amazon, I wouldn't exactly call it "financial gain". I might clear $10 this month. No problem - they'll be up for a LONG time, and I believe in this book.
 
Here is an interesting post on s/p versus t/p and financial gain. Read it, then go through every post he's written. (There are only about six, and they're all good. He does have an obvious bias, but given that, he has interesting things to say.) http://www.hughhowey.com/my-advice-to-aspiring-authors/

So my next step in this experiment is to try a free giveaway. Now, I have to confess, I always said I'd never give my books away for free. I'd work and work at them until they were worth buying, or never offer them to anyone if they weren't worth buying. But a giveaway of Part I, to let people decide if they want to read more of my writing, just makes sense. Getting the word out about this giveaway has taken an inordinate amount of time this month, and I won't know how good a job I did till the results come in. I've put the announcement up on every site for free books I could find, and tweeted and FB'd it, and asked everyone who knows me to tweet and FB the freebie for me.
I'll let you know next month how this strategy works for an unknown author. Cheers!
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Self-Publish or Traditional Publishing: An Experiment

2/2/2014

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Have you ever wondered whether to self-publish or go the traditional route? What are the advantages and disadvantages of each method? Which is more likely to lead to success as a writer?

One month ago, the beginning of January, 2014, I decided to find out. I sent my historical fiction manuscript, The Sorrow Stone, to my agent to offer to publishing houses. Within a few days, I also self-published my science fiction novel, Walls of Wind, on Amazon. Aside from the difference in genre, these books are comparable in length, quality and writing skill/talent/voice. Thus began my experiment in publishing.

To learn more on how I set up my experiment, read my previous post, An Experiment in Publishing.
I will share my results with you on the first of every month. One month is a good marker, and should be long enough to give me something new and interesting to report in each post.
Cover of Sci-Fi novel Walls of Wind: Part II
SELF-PUBLISHING MODEL -
Part II went live on Amazon without a hitch on Feb 1st. I offered free copies to science fiction readers who would write honest reviews - good, bad or indifferent - to help Amazon's search engines find it. 10 reviews were posted. I also put it up on Goodreads.

TRADITIONAL PUBLISHING MODEL - My agent emailed to let me know an editor at one of the large  publishing houses is interested in The Sorrow Stone, and asked for a list of comparable titles. We sent her several.

ONE MONTH RESULTS

Timing:
Most of this month has been spent editing Part II and III Walls of Wind for ebooks, and the full print copy, and finding reviewers. Both of those things have to be done for a traditionally published book, also, although a publisher might help with finding reviewers for the cover. Or not - the publisher of Connections didn't. The s/p books take more of my time, but there is less time spent waiting in frustration - they are up now.
Even though a t/p editor is interested in Sorrow Stone, she still has to take my manuscript to her board, where it could be rejected for many reasons unrelated to the quality of the book, such as what books other editors in the house bring to the board and whether they'll compete. At least another month's wait to hear, possibly longer.

Personal Satisfaction: I love the covers of the ebooks and the one for the print book. Like, jump-up-and-down love them! I got to approve the pictures and the print style and say, "please make that colour a bit lighter" and "could you add a space between the blurb and my bio" all I wanted. That WON'T happen with a t/p book. I really liked working with the cover artist until my book looked the way I want it to. There's a lot of personal satisfaction in having that kind of control, and very little in having your future totally out of your control as you wait and hope a publisher will take a chance on your book.

Financial Gain: While I have obviously made nothing on the t/p book which hasn't been picked up yet, I have also made under $10 this first month on the s/p book. Feels like I've dropped it down a deep, dark hole where no one can find it, and maybe I have. However, the full ebook trilogy, and the print book, and the Amazon POD book, aren't out yet, and may make a difference to the equation. Next month I will take advantage of Kindle Free Promo days and offer Part I for free on Kindle Feb 27, 28 & March 1, in advance of the trilogy going live on March 1. It seems strange that anyone would download it for free, but not pay 99c, but there are a lot of sites to advertise a free book on, so exposure may be the prime factor here.

In conclusion, both models require a lot of hard work and a lot of patience. I was expecting the hard work, but not an equal requirement of patience. Next update will be on March 1st.

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