Jane Ann McLachlan
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"The End" - Improving the First and Last Pages of Your Book

9/18/2014

5 Comments

 
September 19: the nineteenth day of InSeMaMo  Today's challenge is to write a first and last page that will help sell your books.

Even though you may be publishing an e-book, on the first page don't forget to add a list of "Books by the Same Author", followed by your Amazon author URL.

The last page is even more important. It's said the ending of your novel sells your next book. As long as the opening gets them to read it, and the middle keeps them reading it, this is true. :-) 

There's a sense of satisfaction and even exhilaration in a good ending to an interesting story. If you've done your job well, the reader wants to read more. So don't stop after "The End".

If you're writing a series, and you've already written the next book in the series, put the first chapter here and end it on a dramatic scene so they can't wait to read the next book, and include where they can buy it. (make sure you've clearly indicated where this book ends, and that the following pages are the beginning of the next book, and give its title. Otherwise your readers may feel like the book they've have reading doesn't have an ending.)

But this still isn't the end. The last page of your book/e-book is a note to the reader.

What's in this note? A call-to-action, of course. One call-to-action. Don't confuse your reader with multiple requests. You've already listed your other books at the front, with the URL where to find them. What you want to ask for now, is a book review! Most readers have no idea how important these are to an author. They just need to be asked, and the best time to ask is when they're in that warm afterglow of finishing your book.

As an example, here's my last page for Walls of Wind:


Hello,

Thank you for joining me in the world of the Ghen and Bria on their planet, Wind.

If you have enjoyed Walls of Wind, please consider posting a review on Amazon or Goodreads. Your review will help others  find this story. Every review matters and is valuable to me, no matter how short or long it is. I would love to hear what you thought of my book –  I read every one.

To write a review on Amazon.com, go to http://www.amazon.com/-/e/B00HO1IOWE    where all my books are listed. Click on Walls of Wind and scroll down to the button marked “Write a customer review”

I really appreciate it!

J. A. McLachlan
http://www.janeannmclachlan.com


However you write it, that final page will increase your number of reader reviews.
5 Comments
Liz Dexter link
9/18/2014 06:54:09 pm

Interesting, I have my URL on there but not a specific call to action to review - I will do that when I get the chance. Thanks for the reminder.

Reply
Sandra Bennett link
9/19/2014 10:24:47 am

I'm writing a series of short chapter books for early readers, is it still a good idea to ask for a review at the end of the book? What about a picture book? Is it still appropriate? I do like the idea of giving them a taste of chapter one from the next book though.

Reply
Jane Ann McLachlan
9/19/2014 01:23:09 pm

Hi Sandra,
Are you talking about e-books or hard copy books? This is obviously more suited to e-books, as the buyers is online and therefore more likely to post an online review. But with some adaptation the idea can be used for h.c books.
For a picture book, I would adapt the note for parents, something like, If you've enjoyed reading this to a child you love...
As for the early readers, that would depend on their age. Are they old enough to be buying it themselves? Will they be reading it exclusively themselves? If they are young enough that adults will be buying/reading it for/with them, I'd make the note to both parents and the young readers.
Hope that's useful!

Reply
Sandra Bennett link
9/20/2014 02:21:17 pm

Hi Jane, I prefer to publish my books as hard copy then add the ebook as I still see most younger children as reading at home with a parent with the "real thing". There's nothing like sharing a book while snuggling together at bedtime. So my target market really is more the parents as they are the one who make the ultimate decision to purchase but the children are also old enough to see the book and like it enough to ask for it. I'll certainly take your advice on board, thank you.

Reply
Jane Ann McLachlan
9/20/2014 03:41:58 pm

What could be more educational than mom and me (the child) together writing and posting a review on Amazon, and the child seeing his/her review on Amazon?

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