Today's challenge is to look into creating videos and podcasts to promote your book/e-books.
I will admit up front that this is a challenge I have yet to take myself. New technology isn't my strong suit. But UTube, book trailers and podcasts are too important to ignore. Since I can't advise you on using them myself, I will give you some good links to go to. (Those of you who have used them, please share your experiences in the comments section!)
Three links for creating videos:
http://buildbookbuzz.com/how-to-create-a-video-with-powerpoint/#comment-61346
http://thefutureofink.com/ebook-publishing-repurpose-ebook-content-part-2/
http://thefutureofink.com/blog-to-vlog/
And an inexpensive model: Utube/videos/whiteboards
http://7barrytmartin.blogspot.co.uk/2014/08/different-ways-to-promote-your-writing.html)
Podcasts work best for authors of non-fiction - create a series of podcasts discussing a few of the points in your book - but fiction authors can use podcasts to read chapters of their stories or short stories based on the characters in your novel.
And finally, here are some tips on maximizing your use of Utube. They apply best to businesses or non-fiction writers, but there's good information here for fiction authors using Utube, also.
http://www.firepolemarketing.com/promote-youtube-videos/
Have you used video to promote your books? Share with us your experiences and thoughts!